When writing content for you blog always remember to introduce what your article is about. Start with an one to two sentence introduction or your thesis. Many readers tend not to read articles if they don’t know what they are about.
So, how to grab attention and imagination of your readers?
Blog reader prefer straightforward, short and simple articles. Simplify – convey your message in a simple manner.
Try to think about your topic and which keyword would you use if you would want to search for similar topics on search engine. Repeat these keywords several times in your article. Use plural, -ing and other forms of your keywords.
Don’t write endless posts. How much is enough? For an AdSense optimized site it would be about 500 words. “As long as you can put your AdSense ads in a prominent position that gets a decent clickthrough rate without sacrificing your linkability I would recommend going with 500 to 600 word articles.” – Optimal Word Count
In one article try to talk only about one topic. If you would like to talk about several topics, break article on several pages. If your topic is complex and requires a long article to be covered, consider breaking down your long article in several shorter articles and publish them over a period of time.
Writing rich content is very good for ranking on Google. But it might be bad for your business. Why? Think about why would you consider coming back to someone’s blog or website. The first thing is probably because the article was well written and the second would be because the author has something else to share. So you have to do two things: don’t share everything and subtly convey to your reader that you have a lot more to teach him.